When conducting business in Germany, it is important to have a good understanding of key business German words related to sales. Knowing these words will not only make it easier for you to communicate with potential customers and business partners, but it will also help you navigate the complex world of sales in Germany. In this blog post, you will find a list of 20 essential German words for sales that you should know.
1. "(der) Verkauf" - sale
This is a general term for sales.
2. "(die) Kundenakquise" - customer acquisition
This refers to the process of gaining new customers or clients.
3. "(die) Kaltakquise" - cold calling
It is a sales technique used to approach potential customers who have not previously expressed interest in a product or service.
4. "(das) Angebot" - offer
This refers to a product or service that is being sold.
5. "(der) Absatz" - sales volume
This is the quantity of products or services sold by a business.
6. "(die) Vertriebsstrategie" - sales strategy
This refers to the plan for selling a product or service.
7. "(der) Vertriebskanal" - sales channel
This is the method used to sell a product or service, such as a physical store or an online shop.
8. "(der) Rabatt" - discount
This is a reduction in the price of a product or service.
9. "(das) Verkaufsgespräch" - sales conversation
This is a conversation between a salesperson and a potential customer.
10. "(die) Angebotspräsentation" - product presentation
This refers to the way products or services are presented to potential customers.
11. "(die) Preisgestaltung" - price setting
This refers to the process of determining the price of products or services.
12. "(die) Preispolitik" - pricing policy
It refers to the strategy and approach a business takes to determine and set the prices for its products or services
13. "(die) Kundenbindung" - customer loyalty
This refers to the practice of building long-term relationships with customers.
14. "(der) Pitch" - tono
This refers to a persuasive presentation or proposal made to a potential customer or client.
15. "(das) Lead" - liderar
This refers to a potential customer who has shown interest in a product or service.
16. "(der) Kundenstamm" - customer base
This refers to the group of customers who regularly buy products or services from a business.
17. "(die) Neukundengewinnung" - acquisition of new customers
It is a growth strategy that involves targeting potential customers who have not previously interacted with a business or made a purchase, and convincing them to become customers.
18. "(der) Verkaufstrichter" - sales funnel
This refers to the process of guiding potential customers through the stages of the sales process, from initial contact to making a purchase.
19. "(die) Kundenbedürfnisse" - customer needs
This refers to the desires, wants, or requirements of customers that a business aims to fulfill.
20. "(die) Verkaufsquote" - sales ratio
This refers to the percentage of potential customers who actually make a purchase.
Conclusion: Whether you are new to the world of sales or have been in business for years, having a good grasp of key German words related to sales is crucial when conducting business in Germany. By using these words for sales in your conversations and negotiations, you will be better equipped to communicate effectively and achieve success in the German market. If you are looking to improve your professional language skills and enhance your business communication in German, consider booking a Business German class. With the help of a language expert, you can gain confidence in your language skills, expand your vocabulary, and develop a better understanding of the nuances of German business culture. I hope this list of 20 essential German words for sales will prove useful in your business endeavors and inspire you to take your language skills to the next level.